Imaginative
STRATEGIC
Leadership
Analytical
GO BEY
INTRO
nurturing trust, beating complexity, a
Simply put, I make informed design decisions that bridge the gap between business goals and user needs. It’s design thinking informed by data that allows hyper-targeted messaging and creative with high conversion rates and higher than average ROI.
As an experienced visual designer and manager, I facilitate project success by balancing multiple projects simultaneously, encouraging interdependencies, leveraging available resources, and anticipating potential challenges. I take ownership at the task level to meet milestones, adhere to cost estimates, and deliver mechanically sound and timely outcomes.
SKILLS
BUILD. DEPLOY. NURTURE.
I have learned how to get to the heart of the why. To do so I value asking the difficult questions.
An imaganitive problem solver who connects the dots between brand standards, business strategy, and analytics to imagine creative experiences for real world problems. Thrives in iterative and fast-paced environments. Takes an informed design approach to connect the dots between business goals, user needs, and design outcomes.
01
Content Creation
- Content Creation
- Branding
- Visual Design
- Frontend Design
- Copywriting
- Video Editing
02
Project Mgmt
- Copywriting
- Integrated Design
- Brand Stewardship
- Environmental
- Experiential Marketing
- Video Editing
03
Content Creation
- Copywriting
- Integrated Design
- Brand Stewardship
- Environmental
- Experiential Marketing
- Video Editing
04
Strategy
- Google Business Profile
- Local Search Visibility
- Automation
- Conversions and KPIs
- Engagement
- Video Editing
SKILLS
A strong digital core built on process, passion, and purpose.
I have learned how to get to the heart of the why. To do so I value asking the difficult questions.
An imaganitive problem solver who connects the dots between brand standards, business strategy, and analytics to imagine creative experiences for real world problems. Thrives in iterative and fast-paced environments. Takes an informed design approach to connect the dots between business goals, user needs, and design outcomes.
SKILL STACK
01
DESIGN
Branding
Visual Design
Website Design
Print Design
Content Creation
UI/UX
Video Production
02
MARKETING
Digital Marketing
SEO/SEM
Process Automation
Email Marketing
Social Media
Campaign Oversight
Channel Management
03
OPERATIONS
Process Automation
Campaign Oversight
Go-to-Market
Project Management
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope
04
STRATEGY
Lead Generation
Funnel Management
Go-to-Market
Analytics
KPI Reporting
Brand positioning
Trend Analysis
Data Analysis
INTRO
I THINK YOU'LL LIKE MYMY TYPE
'02-'25
INTRO
I THINK YOU'LL LIKE MY
MY TYPE
An imaganitive problem solver who connects the dots between brand standards, business strategy, and analytics to imagine creative problem-solving for real world problems. I take a strategic insights and design thinking to connect the dots between brand standards, business goals, and seamless user experiences.
An imaganitive problem solver who connects the dots between brand standards, business strategy, and analytics to imagine creative problem-solving for real world problems. I take a strategic insights and design thinking to connect the dots between brand standards, business goals, and seamless user experiences.
ROBERT BOYD MARTIN
Phone: (909) 621-4463
Email: magusnet@icloud.com
PROCESS
Brand positioning
Identify Trends
Competitive Analysis
Align process with business objectives.
Manage marketing budgets strong ROI.
Build relationships with external agencies, vendors, and media partners to optimize marketing efforts.
Strengthen brand identity and market positioning across all channels.
Identify Trends
Revenue Growth & Guest Engagement
Expand reach, Revenue Growth and Brand Affinity.
Execute content that resonates with data-driven, imaginative creative
brand positioning
Traditional print advertising,
Collaborate with sales teams to promote campaigns
Channel Management
Digital Fluency
Customer Centricity
Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
ANALYTICS
SKILLS
Integrated Marketing Strategy
Marketing Plan Execution
Creative Concepting
Creative Direction
Event Programming
Social Media Marketing
Business Development
Purpose-Led Values-Driven
Detail-Oriented
Branding
Digital Marketing
(SEO/SEM, Content Creation, Social Media)
Email Marketing
Lead Generation
Funnel Management
Copywriting
MARKETING
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing Strategies
Product Development
Product Marketing
Project Management
Selling Techniques
Social Media
PROFICIENCIES
Page Layout
Publishing
Frontend Web Design
UI/UX
WordPress
Lead Generation
CROSS-ORG SKILLS
Effective Communication
Results-Driven
Learning Agility
Digital Fluent
Business Development
Purpose-Led Values-Driven
data-driven
HYPER-personalized
brand positioning
Execute content that resonates
expand reach
Revenue Growth
and brand affinity.
expand reach and brand affinity.
Fostering a culture of creativity and innovation.
strategic creativity to some of the most complex issues facing
evidence-based strategy = breakthrough creativity
rapid change around science, art, and commerce advancing a comprehensive digital media strategy across search, social, and programmatic channels, aimed at increasing brand awareness, driving website traffic, and generating leads.
Analyzing full funnel metrics to effectively forecast, test, and measure campaign success
Working closely with marketing, sales, and product teams to develop and manage program plans
Understanding the market and competitive landscape to contribute insights on go-to-market strategies
Advancing a comprehensive digital media strategy across search, social, and programmatic channels, aimed at increasing brand awareness, driving website traffic, and generating leads.
Analyzing full funnel metrics to effectively forecast, test, and measure campaign success.
data-driven
HYPER-personalized
brand positioning
Execute content that resonates
expand reach
Revenue Growth
and brand affinity.
expand reach and brand affinity.
Fostering a culture of creativity and innovation.